Marketing Services

Ingram Catalog Marketing

Endorsing your book on the pages of a familiar and trusted name gives you a tremendous advantage. To a degree, you, as an author, are forming a strategic partnership with an already trusted brand as you launch your own marketing campaign.

Be seen on the respected pages of any or a mixture of four of Ingram’s reputable and established print publications, which have an established circulation of more than 13,500 booksellers and librarians. If you want to step up from print to digital media, you can also develop your online presence and global reach by being a part of Ingram’s e-newsletter or online catalog. This stretches not just the prestige of being among the roster of extraordinary authors but more importantly, it makes your book suitably accessible to your niche market.

Put your book exactly where it needs to be—in front of the eyes of major book buyers, retailers, librarians, industry decision makers, and your readers. With the Ingram Print & Online Catalog Marketing Services, (PUBLISHER) gives you the opportunity to promote your book in an industry magazine and a selection of catalogs—all in one package.

Inclusions:

• Single Slot Ad in ForeWord Magazine (1 out of 10 slots)
• Single Slot Ad in the Advance Catalog (1 out of 8 slots)
• Single Slot Ad in The Independent Voice (formerly Fine Print) Online Catalog

Ingram Advance Catalog has been in publication for over 20 years, highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products news.

The Advance Magazine has an established circulation of more than 13,500 booksellers and librarians over the past twenty years. It is published monthly and distributed five weeks prior to the issue month. It is a trusted reference for new books because of its comprehensive title listing and purchasing tool.
The Independent Voice Catalog (formerly The Fine Print) is a searchable catalog much like the Advance Catalog, but is hosted online and caters to titles with small print runs. It allows 23,000 retailers, librarians, and international accounts to view titles, make selections, and place an order on ipage®—Ingram’s online search, order, and account management site.

Press Release - Essential Edition

Entice attention with a professionally written press release to publicize your book to the media. (PUBLISHER) maintains a wide-ranging database of radio and TV stations, newspapers and online news sources from which we will develop a list of at least 500 targeted media outlets to receive your press release.

• Personalized one-page press release based on material you provide about your book
• Distribution of your press release to a minimum of 500 media outlets chosen based on location, your book’s genre and more; recipients may include magazines, newspapers, online publications, and radio and TV programs
• One month of press-release tracking

Website Setup

When you’re working hard to endorse your book, wouldn’t it be great if you could do that everywhere all at once? Well, with a personal website, you can do just that. With your own website, you can reach the widest possible audience with the most cost-effective means.

However, for those who are not familiar of the ins and outs of website creation, setting one up from scratch can be a daunting endeavor. Parchment Global Publishing solves that difficulty with our Website Marketing, which are designed to cater to your individual needs.

Audiobook

In this fast-paced world, some readers prefer reading formats that are kinder to their multitasking ways—like audiobooks. In fact, there are over 55 million people who listened to audiobooks in 2014.

As a self-published author, you too can use the audiobook format to reach a broader audience. With this Audiobook package, your readers can listen to your story wherever, whenever. Now, they can enjoy your book while going on long trips, working out, or doing chores.

Included in this package:
» Audiobook conversion of up to 5,000 words
» Narration by a professional voice-over actor
» Your own digital copy of the audiobook
» Intro, beginning, and end background music for your audiobook
» Availability of your audiobook through Overdrive, Audible.com, Amazon.com, and iTunes
» ISBN registration

Please take note that other distributors and resellers have the sole discretion to set the
price of the audiobooks they sell.

Social Media Advertising

With its enormous user database, Facebook has the circulation to help give your book’s marketing campaign some pull. Even Instagram, another social media website owned by Facebook, is a possible marketing platform that is used by many brands.

However, to efficiently promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.

Don’t know how to start? Parchment Global Publishing can help with the Social Media Advertising Basic package.

Here’s how it works:
» Parchment Global Publishing designs a roundabout ad for your book.
» Parchment Global Publishing creates a custom audience that precisely targets potential readers who might be interested in your book.
» Your carousel ad will be shown at least a million times on Facebook and Instagram’s news feeds.
Note: Instagram ads appear on mobile only. Parchment Global Publishing monitors and manages your ad campaign.
Note: Facebook retains the right to decline to show ads based on their own policies
and practices.

Author Location Interview

Joining with potential readers is a vital part of marketing your book, but it’s difficult to be everywhere you would like to be when endorsing your book. Parchment Global Publishing is proud to offer our author video service. An author video gives you the chance to speak to potential readers through a film about your book and why you feel it’s worth buying. Our author videos help readers get to know you, the person that created the book, making their attention in your story greater. Filmed at a location of your choosing, your video will be created by industry veterans.

When you buy our Author Video service, you get:
» 90- to 120-second custom-made, creative author video
» Placement of your author video on YouTube
» You will be able to make one round of revisions to your video at no additional cost. Any additional rounds of revisions will incur a charge.

Acceptable changes include:
» Simple text changes (adding or removing words)
» Changes in font size
» Corrections or additions to book and author information
» Changes to audio levels
» Image changes (if you provided your own or you feel an image is offensive)
» You will own all the rights to your video and will be provided with the final form to share with readers, friends, and family and include in your marketing materials. Author Videos make an excellent addition to your press releases, social media sites, and personal Web sites. In the competitive marketplace, a professional video will make you stand out in the crowd!

Standard Book Video

A book video is an attractive way to pique the interest of booklovers on the web. They are an outstanding addition to your marketing campaign and can help your book stand out in the online marketplace.

By placing your video on social media sites and your personal websites, you can spread a wide audience of online video viewers and charm potential readers. Video marketing helps you engage your audience on a level they can’t ignore.

Our Standard Book Video service includes the following features:
» Construction of a custom-made video book video, approximately 45 to 60 seconds in length
» Storytelling through text and 2-D graphics and image
» Distribution of your video to YouTube to improve exposure and help produce interest in your book
» Web streaming capability and high-quality video downloads

You will own all the rights to your book video and will be provided with the final video file to share with readers, friends, and family and include in your marketing materials.

Prime Book Video

Give your fans an extraordinary preview of your book with the Prime Book Video service. Complete with professional voice-over, your custom video will enhance your book marketing efforts and help your book stand out in the crowd.

Our Premium Book Video service includes the following features:
» Construction of a custom-made video book video, approximately 60 to 90 seconds in length
» Audible storytelling through voice-over by a professional actor
» Imagery includes complex design, such as lighting effects, 3-D space, visual effects and motion graphics
» Two live-action video clips
» Distribution of your video to YouTube to improve exposure and help generate interest in your book
» Web streaming capability and high-quality video downloads

Acceptable changes include:
» Simple text changes
» Changes in font size
» Corrections or additions to book and author information
» Changes to audio levels
» Image changes (if you provided your own or you feel an image is offensive)

Radio Interview with Ric Bratton

Catch the chance to be interrogated by a veteran broadcaster in the country. Ric Bratton’s knowledge includes widespread skill in both radio and television as a gifted interviewer, who is able to host his shows without turn or tremor.

Booking a radio interview with the well-known Ric Bratton is now in your reach. Our Radio Interview service will get you a promotion on Ric Bratton’s radio show “This Week in America” and will have that interview recorded and distributed to multiple channels.

Features of this service include a 15-minute interview with nationally recognized radio host, Ric Bratton, production and distribution of the recorded interview.

Bookstore Returnability Program

The capability to return unsold print books is a standard publishing business practice that has continued since. Since that time, brick-and-mortar booksellers have been able to alleviate their own financial risk by relying on publishers to credit returned books.

Often, booksellers will hesitate to order and stock books when they aren’t “Returnable.” This means if getting your title stocked on bookstore shelves is part of your marketing plan, Bookstore Returnability Program is an important element to earning shelf space and/or in-store book signings.

When you purchase Booksellers Return Program:
» Your book will be labelled as “Returnable” in IngramSparks’ ipage ordering system for retailers and libraries. (IngramSpark is the world’s largest wholesaler and distributor of books.)
» Your book will be designated as “Returnable” in Baker & Taylor’s ordering system for retailers and libraries. (Baker & Taylor is a leading distributor of books, with 180 years in the business.)
» You will not be charged back for royalties earned on the sales to the store if your books are returned.

Note: Your book will be designated on iPage within two to seven weeks. It can then take 30 to 60 days for returnability status to appear within individual retailers’ systems. Confirmation of your title’s listing in ipage is available upon your request.

What assurance can Parchment Global Publishing give that a bookstore will order and stock my book?

Parchment does not have control over whether a bookstore will order and stock your book. Each bookstore, be it commercial and independently owned, manages its own business operations including which title to stock on its shelves.